Though both companies remain unprofitable, not everyone is worried - at least not yet. The company posted a 45 percent increase on revenue of $568 million and ended the quarter with a loss of $4.3 million. LinkedIn revenue grew at a slower rate than Twitter, but its losses are much less troubling. Twitter posted a $175-million net loss on $361 million in revenue, compared to a net loss of $65 million on $168.5 million in revenue the year prior. The profits end there, however Twitter and LinkedIn continue to lose significant money. Revenue and income increased by 59 percent and 90 percent, respectively. Facebook banked $1.4 billion in net income on revenue totaling $3.2 billion during the last quarter. Users may be the most valuable commodity for these companies, but the money they make (or lose) in return shows just how different the businesses are. Unique visiting members jumped 16 percent and member page views grew 28 percent during the quarter. Only 90 million users, or 27 percent of its entire user base, visit LinkedIn on a monthly basis. LinkedIn also magnifies low usage rates overall by reporting its cumulative member totals, which grew 28 percent to 332 million during the last quarter. LinkedIn’s user growth is more difficult to pin down and compare to Facebook or Twitter because of its reluctance to adopt industry standard metrics. “I’ve never heard anyone get close to that as far as ratio of DAUs as a percentage of MAUs…It really comes down to a function of just how engaged your audience is to some extent.” “They’ve not only been able to grow their MAUs, but the DAUs as a percentage of MAUs have been growing at a solid clip,” says Seth Shafer, research analyst at SNL Kagan.

Linkedin daily active users